The right partner can bring customers, skills or capacity you lack. Here is how to choose a model, check fit, put the terms in writing and stay within Canadian rules.

A trade show can fill your sales pipeline or drain your budget. Here is how to choose the right event, set goals, prepare your booth, collect leads with consent and follow up quickly.

Your first export sale raises new questions about markets, pricing and paperwork. Here is how to get ready and use free federal resources such as the Trade Commissioner Service.

A new province can bring new customers, but also new rules, costs and competitors. Here is how to research the market, test demand, meet local requirements and launch in stages.

Referrals are worth planning for, not leaving to chance. Here is how to choose referral partners, ask for introductions, track results and stay within Canada's anti-spam and privacy rules.

Selling to everyone stretches a small budget thin. Here is a practical way to define your ideal customer profile, test it with free Canadian data and put it to work.